Independent Branding Studio  ·  Est. 2026

41.8781° N, 87.6298° W  ·  Chicago

Brands that work in the room.

Designed from the floor. Built for the moment a guest steps in, because that is where every brand is tested in real time.

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01The Studio

Designed from
the floor.
Built for the room.

Five-Seventeen designs for the moment a guest steps into the room, because that is where every brand is tested in real time. A menu that reads in the wrong order slows a table. Signage missed at the entrance breaks the rhythm. A brand misaligned with the experience creates doubt before a word is spoken.

Selected
Work

Brand identities for hospitality & wellness.

Drift  ·  forthcoming
01 Drift Brand Identity · Hospitality
41.9028° N, 87.6317° W
Most studios design for owners. We design for the experience.
In progress
02Project 02
Wellness
Forthcoming
03Project 03
Restaurant
02Services

One package.
Full scope.

Built for operators ready to invest in the complete system. Everything the brand needs to work in the room, not just on a screen.

01
Brand Identity

One package. Full scope. Everything the brand needs to work in the room, not just on a screen. Made for operators ready to invest in the complete system.

  • iBrand strategy
  • iiComplete visual identity
  • iiiBrand guidelines
  • ivBusiness assets included
Add-Ons
i Naming Naming strategy, availability check, tagline
ii Packaging 1 product, print-ready, 3 mockups
iii Social Media Kit Posts, carousels, stories & templates
iv Website Custom scope. Inquire.
Start a Project
03Contact

Let’s
Work.

We work with hospitality and wellness businesses ready to invest in an identity that earns trust before a guest walks in. If that is your project, we want to hear about it.

fiveseventeenstudio@gmail.com @five_seventeenstudio