Half a brand costs more than a whole one.

Most owners buy branding in pieces. A logo now, a menu when the printer asks, a set of signs when the landlord approves them, a website when there is time. Every piece is decided by a different person on a different day, and the room ends up saying four things at once.

Five-Seventeen sells one package because that is the only way the pieces agree with each other. You pay once, you decide once, and everything that comes after already knows what it belongs to.

Full Brand $3,500

The complete system. Strategy, identity, and the rules that keep it standing after we hand it over. Built to hold up on a menu at arm's length, on a sign at forty feet, and on a phone in a dark room.

Timeline
Five to six weeks
Directions
Two, you keep one
Revisions
Two rounds on the chosen route
  • Brand strategyPositioning, audience, and the argument for why someone chooses you over the place two doors down.
  • Naming of the offerWhat each thing on your list is called, so the menu and the booking page agree.
  • Complete visual identityWordmark, secondary marks, color, type, and the way they behave together at every size.
  • Brand guidelinesA working document, not a trophy. Enough that a printer, a signmaker, or a new hire can use the system without asking.
  • Business assetsCard, menu or price list, signage layout, social profile set, and email signature. The things a business needs on day one.
  • Handover sessionOne hour walking your team through the system so it survives contact with real operations.

Add-ons

These extend the package. None of them is sold on its own, because a name without a system behind it is a word, and packaging without an identity is a sticker.

NamingNaming strategy, availability and trademark screening, and a line that works under the name.$600
PackagingOne product, print ready with the dieline your producer needs, plus three mockups for the feed.$1,200
Social Media KitPost, carousel, and story templates you can edit yourself, so the feed stays consistent when we are gone.$1,800
WebsiteScope depends on how many rooms the site has to do the work of. Quoted after the call.Custom

This is for you if

  • You run a hospitality, wellness, or med spa business
  • People already like what you do once they are inside
  • You are opening, relocating, or raising your prices
  • You want to decide the brand once and move on

This is not for you if

  • You need a logo by Friday
  • You want to buy one piece and see how it goes
  • The brand will be decided by a group vote
  • Design is the last line of the budget

Time for the audit.

One call. A clear list of what is working in your brand and what is not.

Book a Discovery Call ›